We know that the lives of the celebrities provide fodder celebrity gossip sites. The celeb gossip columns move in ebb and tide, resonating with the influence of the personal lives, achievements and involvements of the celebrities. But this flow is not a one-way movement. There are times when the entertainment news sites and publications make a strong impact on the lives of the celebrities. And then you find that the real world is being controlled and even dictated by the power of the written word. That's when you begin to assess the true impact of what is written in the paparazzi scoop columns.
Let us study this strange phenomenon with an example. We know the celebrity gossip sites publish news and update that deal with their personal lives. Sometimes celeb gossip sites move away from their point of focus and depend on unreliable sources of information. They pass off distorted facts as paparazzi scoops. Reputed entertainment news sites cannot wash their hands off this blame. If they carry a story about an extramarital affair that is just not there, the spouse or the partner of the persons in question may be tempted to believe the story, coming as it is from authentic sources of information. The scandal sees the light of the day and nothing remains the same anymore.
Another way in which celebrity gossip sites affect celeb life is by getting them to know the whereabouts and actions of each other. If any celeb pays close attention to the celeb gossip sites, they can easily find out what their persons of interest are doing. They instantly know who is dating whom and who their exes are! This information bank is sometimes necessary when you want to get into a commitment with a celebrity. Entertainment news portals help other celebs in this rather bizarre way! But all is not lost because celebs also know the power and reach of these paparazzi scoop portals. They use these sites without any qualms when it comes to promoting their films and talking about their upcoming projects. It's all on how you want to see it, because accept it or not, celebrity gossip sites are now part of the legitimate media.